3 Days Training Course

Digital Transformation in Practice:
Strategic Tools for Business Innovation

Empowering Digital Innovation: Mastering Transformation in the Digital Age


3 days, In-class, Brussels, 10-12 June 2024

This course equips participants with essential tools and knowledge to thrive in the dynamic landscape of digital transformation. Through this immersive three to five-day programme, attendees will gain invaluable insights into leveraging digital technologies to enhance operational efficiency, elevate customer experiences, and optimize overall business performance. This course strategically delves into the nuances of digital transformation and innovation, providing a comprehensive view of the latest trends in modern industries. Participants will gain a thorough understanding of cutting-edge technologies, including automation, robotics, artificial intelligence, and solutions for mass customization, and explore their role in driving digital transformation within their organisations. Entrepreneurship for SMEs will be a focal point of the course, empowering attendees to recognize opportunities within the digital transformation framework and equipping them with the strategic tools needed to lead their businesses effectively in the digital age. Moreover, the course provides a detailed guide on the development and validation of a minimum viable product (MVP), offering invaluable insights into divergent and convergent testing methods for innovation. This knowledge is critical for participants aspiring to develop and validate their MVPs successfully. By immersing participants in practical exercises, real-life case studies, and expert-led discussions, this transformative training experience will empower organisations to thrive in the digital era and seize new opportunities for innovation and growth.

This three-day in-class course, held in Brussels from June 10-12, 2024, is meticulously designed to equip participants with the essential tools and insights needed to navigate and excel in the arena of digital transformation. Attendees will explore how digital technologies can significantly enhance operational efficiency, improve customer experiences, and optimize overall business performance. The curriculum covers a broad spectrum of cutting-edge technologies such as automation, robotics, artificial intelligence, and solutions for mass customization. A special focus on entrepreneurship for SMEs will enable participants to identify and seize opportunities within the digital transformation landscape, fostering effective leadership in the digital age.

  • Understand the key components and driving forces of digital transformation across various industries.
  • Gain hands-on knowledge of the latest digital technologies including AI, robotics, and automation.
  • Learn to develop and validate a Minimum Viable Product (MVP) using both divergent and convergent testing methods.
  • Acquire strategic tools to identify entrepreneurial opportunities and lead digital initiatives in small to medium-sized enterprises (SMEs).
  • Explore real-life case studies and participate in expert-led discussions to apply theoretical knowledge to practical scenarios.

By the end of this course, participants will be equipped with a robust understanding of how to leverage digital technologies for business enhancement. They will:

  • Have the ability to integrate innovative digital solutions into their business strategies.
  • Be prepared to lead digital transformation initiatives, driving growth and competitiveness in their organizations.
  • Possess the skills to develop, test, and validate new products and services efficiently within the digital framework.
  • Be empowered to foster an environment of continuous innovation and adaptation in the face of rapidly changing technological advancements.

This course is ideal for:

  • Business leaders, managers, and entrepreneurs, especially from SMEs, looking to harness digital technologies to elevate their business operations.
  • Project managers and professionals involved in digital transformation projects seeking to enhance their project outcomes through innovative digital solutions.
  • IT professionals and digital strategists aiming to deepen their knowledge of digital transformation applications and impacts.
  • Product developers and innovators interested in understanding and applying MVP development within their business models.

This comprehensive training is tailored to empower professionals across sectors to lead their organizations effectively in capitalizing on the opportunities presented by the digital era.

Participation fee for the 3 days training:

In-class €1695 excl. VAT

Training package includes:

  • Admission to the course

  • Hard copies of: the course’s Handbook

  • European Academy’s delegate’s bag with supporting training material & memorabilia 

  • Certification of “Digital Transformation in Practice” training completion

  • Certificate of attendance

  • Complimentary coffee & snack breaks

  • Complimentary networking lunch breaks

Dr Danijela Ćirić Lalić

Dr Danijela Ciric Lalic is an accomplished lecturer, trainer, and project management expert with more than a decade of experience in managing large-scale projects, supporting project teams, and cultivating high-performing individuals. She is an Assistant Professor at the University of Novi Sad and a Visiting Professor at FEFA, Metropolitan University, where she teaches project management courses at various levels. Dr Ciric Lalic has an impressive background in EU-funded projects, particularly in capacity building, innovation, internationalisation, entrepreneurship, eLearning, curriculum development, and digital skills development. She has coordinated and participated in over 40 national and international projects, including more than 20 Erasmus/Tempus projects. Dr Ciric Lalic has also provided consultancy for various international agencies and consultancy companies and worked at the United Nations Development Programme (UNDP) as a Portfolio Manager. Currently, Dr Ciric Lalic is involved in four Erasmus+ projects, one Horizon Europe project, and coordinates Jean Monnet’s Module “Enhancing PM2 Skills and Competencies for EU Funded Projects”. She holds Project Management Professional (PMP) and Scrum Master certificates. Dr Ciric Lalic’s extensive experience in project management and EU-funded projects make her an ideal speaker for training courses in these areas.

Dr Bojan Lalić

Dr Bojan Lalić is a Full Professor at the Faculty of Technical Sciences, University of Novi Sad, Department of Industrial Engineering and Management (Chair for Production Systems, Organisation and Management) and the Head of MBA (Master of Business Administration) studies in Engineering Management. He is a Visiting professor at four universities: Donghua University, Shanghai, and The People’s Republic of China; Technical University Graz, Austria; Technical University Wien, Austria; and University of Maribor, Slovenia. His research, teaching, and advisory activities intersect digital transformation, industrial engineering, sustainable production, sustainable business strategy, and management. Professor Lalić published more than 30 papers in the best scientific journals listed on ISI Thomson Reuters and more than 100 papers presented at scientific and professional conferences. He is also an Editorial Board Member of the International Journal of Industrial Engineering and Management.

During his professional career, he worked as Institute Program Manager for Cisco Entrepreneur Institute by Cisco Systems and as a consultant on numerous projects. He is the founder of the Cisco Entrepreneur Center in Serbia and the Distance learning laboratory at the University of Novi Sad. He is a coordinator of the Serbian research team in the project “European Manufacturing Survey” coordinated by Fraunhofer ISI from Germany. Professor Lalic launched the first Serbian MBA studies at public universities, Graduate Professional Studies in Human Resources Management, Project Management, and Electronic Business, and Graduate Master Studies in Health Management at the University of Novi Sad. He is a full member of IFIP (International Federation for Information Processing) Working Group 5.7.

From 2017 to 2020, Professor Lalic worked as an advisor to the Minister of Innovation and Technological development in the Government of the Republic of Serbia. Today, he is an advisor for sustainable development and innovation in many companies. He is a member of a working group Industrial Policy 2030 and National Strategy for the Development of Artificial Intelligence (2020-2030) in the Government of the Republic of Serbia. Professor Lalić is a President of the Belt and Road Institute in Serbia. He was a researcher on two projects financed by the Ministry of Education, Science and Technological Development and he coordinated numerous national and international scientific and capacity-building projects, including TEMPUS/ERASMUS projects, and provided several consultancies for UNIDO, UNDP, GIZ, and many manufacturing companies. Dr. Lalic act as an ESG consultant for several national and international companies.

Training Venue

Warwick Brussels Hotel *****


5 Rue Duquesnoy, 1000, Brussels, Belgium

CONTAct number

+32 2 505 55 55

Participants will receive further venue information upon registration. 

Combine the course with a Brussels city break

Find here available Hotels for the course’s dates near the training venue. 

Recommended Hotels Near The Course Venue: 

Warwick Brussels
5-star hotel, rated 4.2/5
Hotel Alma
3-star hotel, rated 3.7/5
Le Dixseptieme
4-star hotel rated 4.6/5
Hotel Agora Brussels Grand Place
3-star hotel, rated 4.5/5
Hotel Novotel Brussels off Grand Place
4-star hotel, rated 4.3/5
Hilton Brussels Grand Place
4-star hotel, rated 4.3/5

Explore your way around the city & how to reach the venue with public transport. 

The nearest to the venue Underground station is Gare Centrale served by subway services Nr. 1 and 5 (5 min walk), for bus, Grand Place station served by bus services Nr. 33, 48 and 95 (2 min walk), for tram, Palais or Royale stops served by tram services Nr. 92 and 93 (8-9 min walk).

Discover what the city has to offer, activities and events during your visit. 

Recommended Restaurants Near The Course Venue: 

The Lobster House
rated 4.7 – 5 min. walk
Pasta Divina
rated 4.6 – 3 min. walk
A L’Angolo
rated 4.5 – 8 min. walk
Yummy Bowl {vegetarian}
rated 4.8 – 1 min. walk
Horia – Oriental Natural Eatery
rated 4.7 – 8 min. walk

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